About us
JAL+ | Where Craft Meets Purpose, and Culture Finds a Future
At JAL+, we don’t just design decor — we create stories of identity, symbols of heritage, and expressions of sustainable luxury. Rooted in India’s artisanal traditions and elevated by contemporary design and technology, JAL+ is reimagining how the world experiences culture in the age of AI.
Artisans are the tigers of our culture: once thriving, now endangered. JAL+ is on a mission to move them from endangered to thriving, while offering every home access to affordable, meaningful luxury.
A Vision Forged in Tradition, Elevated by Innovation
Founded by an architect with a background at IIT and IIM, JAL+ combines design sensibility, cultural insight, and business expertise. Our products and services are not only beautiful but purposeful — blending form, function, and story.
Affordable Luxury, Crafted with Purpose
We believe luxury is not a price tag but a feeling every home deserves.
Our collections are rooted in timeless Indian metalcraft — especially brass and bronze — chosen for their sustainability, durability, and cultural depth.
Through circular design and fair-trade collaborations, we deliver products that honor tradition, reduce waste, and remain accessible.
Collections With Soul
- Spiritual & Pooja: Deepams, idols, urli bowls, temple bells — vessels of faith and peace.
- Metal Decor: Vases, candle holders, wall décor, and hanging pieces — heritage reimagined for modern spaces.
- Premium Gifting: Timeless keepsakes for weddings, housewarmings, and celebrations.
- Mandala & Symmetry: Designs that reflect harmony, balance, and refined elegance.
Empowering the Hands That Shape Culture
Behind every JAL+ creation is an artisan whose skills have been passed down for generations. By supporting JAL+, you are preserving heritage, creating livelihoods, and sustaining craftsmanship that might otherwise vanish.
Our commitment: fair pricing, sustainable relationships, and design innovation that respects both people and planet.
Innovation Meets Heritage: The JAL+ AI Stylist
JAL+ goes beyond products. Our upcoming AI Stylist Tool will act as a personal décor consultant:
- Upload your room photo → receive curated suggestions.
- Visualize decor virtually in your space.
- Get culturally relevant, sustainable, and budget-conscious ideas.
This is how JAL+ democratizes good design and empowers artisans with global reach.
More Than Decor – A Movement With Meaning
Every JAL+ product carries a story — of heritage, purpose, and sustainability.
Whether you seek the calm of tradition, the joy of celebration, or the pride of meaningful living, JAL+ helps you shape spaces that matter.
- Let your home reflect your values.
- Let your gifts create lasting memories.
- Let JAL+ be your partner in living with purpose.